To be a creative, eco-aware clothing business whose identity is grounded in minimalist design that is comfortable, original and fun.


With courage, creativity and mindfulness, manufacture clothing ranges with awareness of our eco-footprint. We also acknowledge the comfort and freedom New Zealand living affords by donating proceeds from every sale to organisations that support the safety and thriving of individuals and families globally.    ​
We are passionate about looking after our environment!

Through the manufacture process, we recycle all our paper and cardboard waste. We do what we can to reduce plastic coming into our workshop, but recycle any packaging or items we can.

Our own packaging, labels and twine are fully recyclable.

To join our efforts, please recycle it all or better yet, reuse!